China Market Entry Strategy Of Paris Baguette
نویسندگان
چکیده
منابع مشابه
Drivers of Success for Market Entry into China and India
China and India are the fastest-growing major markets in the world and the most popular markets for foreign entrants. However, no study has examined the success or failure of these entries. Using a new definition of success and a uniquely compiled archival database, the authors analyze whether and why firms that entered China and India succeeded or failed. The most important findings are rather...
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ژورنال
عنوان ژورنال: Journal of Business Case Studies (JBCS)
سال: 2014
ISSN: 2157-8826,1555-3353
DOI: 10.19030/jbcs.v10i2.8504